Centre Stage: The Future of Home Staging — Burbeck Launches 2025 Report in St George’s Square
Centre Stage: Home Staging Report 2025 by Burbeck Interiors ltd
On Wednesday, 2nd July, Burbeck was proud to host the highly anticipated launch event for our Centre Stage: Home Staging Report 2025 in the elegant setting of St George’s Square, Pimlico. The evening brought together key figures from the world of property, interior design, and real estate, offering a compelling look at the evolving role of home staging in the modern property market.
The event was made possible with the generous support of our sponsors, Gusbourne and Saicho Sparkling Tea, and was hosted in collaboration with DDRE Global and Rachid Alawi. Together, we created a vibrant evening that not only showcased the findings of our new data-driven report but also sparked meaningful conversations about where the industry is heading.
A Night of Insight, Innovation, and Connection
Guests were welcomed into a beautifully styled venue, where every corner was designed to reflect the essence of what Burbeck does best—transforming properties into aspirational, market-ready homes. The event included a panel discussion featuring leading voices in property and design, followed by a lively Q&A session where industry professionals, developers, and private clients exchanged ideas, shared challenges, and debated what lies ahead.
The key focus? How home staging is evolving from a niche offering into a powerful marketing tool that drives real value for sellers and developers alike.
Key Findings from Our 2025 Home Staging Report
At the heart of the event was the unveiling of our Home Staging Report 2025—a comprehensive analysis drawn from surveys with estate agents, property developers, and private clients. Here are some of the most striking insights:
Demand for Staging is at an All-Time High
100% of estate agents surveyed reported that demand for home staging has grown significantly over the past five years. This is a clear indicator that staging is no longer seen as a luxury—it’s now a fundamental part of a successful sales strategy.
Staging Delivers Real ROI
The majority of agents and developers observed a 4–10% increase in property value after staging.
A significant portion of respondents even reported value increases exceeding 11%, illustrating the tangible return that professional staging can offer sellers.
Faster Sales, Less Time on the Market
An overwhelming 98% of respondents agreed that professionally staged homes sell faster, underlining the role staging plays in speeding up the sales process and reducing time on the market.
Attention to Detail is Everything
High-quality design and meticulous attention to the finer details are consistently cited as the most influential factors in a staging project’s success. Buyers are looking not just for a house—but a lifestyle.
The Limits of CGI Staging
While 60% of professionals said they would consider using CGI staging to boost online engagement, many admitted it doesn’t close the deal in reality. CGI might grab attention on a listing, but physical staging creates the emotional connection needed to secure a sale.
Clients Prefer Full-Scale Staging
Among our private clients, 100% said they would recommend full-property staging over partial staging. The reason? A fully staged property offers a cohesive, immersive experience that partial efforts simply can’t replicate.
Lead Times Reflect Strategic Planning
The most common lead time for a staging project was found to be 4–5 weeks, highlighting the need for early planning to maximise the effectiveness of your marketing campaign.
Why It Matters: A Word from Industry Leaders
“As the sector evolves, success demands more than just staging—it requires creativity, innovation, and a deep understanding of buyer psychology. From bespoke interiors to immersive experiences, every detail must inspire and captivate.”
— Priya Rawal, Founder & CEO of The Luxury Property Forum
The message is clear: staging is not just about aesthetics—it’s about strategy. It’s about using design to tell a story that resonates emotionally with prospective buyers. As buyer expectations grow more sophisticated, so too must the methods we use to attract and persuade them.
Looking Ahead
With this report, Burbeck aims to lead the conversation about the future of home staging—not just as a styling service, but as an integral element of property marketing, buyer engagement, and value creation.
Whether you’re an estate agent, developer, or private seller, the findings in Centre Stage offer valuable insight into how you can leverage design and data to maximise returns.
📩 Interested in reading the full report?
Get your free copy of Centre Stage: Home Staging Report 2025 by emailing us at info@burbeckgroup.com.
